The Business of Yoga with Ava Taylor

So you're a yoga teacher, now what?






Exclusive course material developed over years of experience



  • 4.5 - hour online course
  • Downloadable course material
  • Eligible for 4.5 CEUs with Yoga Alliance


Life lessons for entrepreneurs

Avoid the most common yoga-business pitfalls with Ava’s 8 essential life lessons gained from her extensive experience with top brands and businesses.

Build your own business model

Learn how to kick-start your yoga business, define your purpose and break down the essential areas to focus on, to propel your business forward.

Marketing for yogis

Best practices to build your in-person and online following, market your events and create cohesive, smart content that will support your growth.

Course structure

Ava Taylor has worked for over 10 years as a strategist for top international yoga teachers, studios and brands. She shares her top tips and best practices to help you kick-start and grow an authentic, thriving yoga business.

Covering the essentials and far beyond, this inspiring course is intended to give you a toolbox of techniques that you can return to again and again, as your business grows.


 Topics covered:

  • Overview of the global yoga market and a business forecast for the coming years 
  • How to define your purpose and how it impacts your business
  • Defining what success means to you and the importance of a mission statement
  • Top four ways to kick-start your yoga business 
  • The ‘Big 4’ - the key areas of your business upon which to focus
  • Advice, tools and best practices for teaching live classes, workshops and creating educational content
  • Review of different yoga career paths and how to create yours
  • The building blocks of a yoga business - which should you focus on?
  • The art of setting smart goals
  • Avoiding common yogi business pitfalls
  • How and why you should regularly assess your business 
  • Best time management practices 
  • Key marketing definitions and how to apply them
  • How to grow your following in person and online
  • How to build and structure well-thought-out and organized content
  • Tips to create free content which supports your business and sales
  • Guidance on event marketing

The use of real-life stories and examples make this course as captivating to watch as it is educational. The downloadable material will provide you with tools and assessments to put what you learn into practice straight away.

We round off this course with a bonus video from Finlay Wilson aka the Kilted yogi, who shares his top tips and tactics to help you navigate the world of social media.

Would you like a free sample of Ava’s course?

Yoga Alliance accreditation

The Business of Yoga course with Ava Taylor is eligible for 4.5 Continuing Education Credits with Yoga Alliance.

Meet your teacher:

Ava Taylor

Ava Taylor, founder of YAMA Talent - the world’s first Yoga Artist Management Agency and strategic advising firm - is an avid yogi and the go-to strategist for top international yoga teachers, studios and brands. Since 2010, YAMA has collaborated with an extremely high-calibre of clientele, and pioneered the development of the business models of booking, management and consulting in the yoga space, as well as creating and instituting a professional infrastructure to support the growth of the yoga industry.

Committed to running an ethics-based business, Ava’s personal mission is to be a ‘Catalyst for Better Living’ and to bring the tools of wellness to communities of all kinds. She accomplishes this goal by providing business structure, guidance and opportunity to support the missions and messages of her clients. Ava believes in a future where being healthy is the ultimate in cool, and that every yoga business can thrive.


"Ava Taylor is a great teacher - funny, kind and engaging to watch. She is clearly very experienced and her passion for sharing what she has learnt in the ‘field’ is obvious. I found the format of the course made the substantial content very easy to digest and dip in and out of. Although on paper, this is a 4.5 hour course, it’s much more than that; it's a blueprint from which we can build on as we evolve and grow. This course is a wonderful companion on our path of the business of yoga."


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